Page 2 - Camargo Marketing Booklet
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                                                         Service with dignity shall permeate all interactions we
                                                         have with residents, families, fellow staff and visitors. It
                                                         includes how we address each person and how we
                                                         respond to their requests and needs. We will honor the
                                                         value of each individual life by displaying respect and
                                                         dignity throughout our communities.

                        MISSION                          IMPORTANT vs. NECESSARY
           Traditions’ communities will maximize         Each person has a basic need for compassion and
           the quality of life for each and every        understanding through positive interaction with others.
          resident by providing the highest level        This is the most important aspect of maximizing resident
                    of care and service.                 quality of life.

            Traditions, like many communities,           We all have necessary duties in our daily jobs, but
            has beautiful buildings with ample           we cannot let them crowd out the opportunity for
           amenities. But our daily interactions         this important interaction with residents and families.
            with residents and the small acts of
          kindness and care are the foundation
             of rich relationships and full lives.
                                                         Purposeful interaction with family, staff and other
                       CULTURE                           residents promotes friendships and activities that

            An organization’s culture is shaped          maximize quality of life. We must encourage residents
            by the attitude and behavior of its          to get involved in community events and activities,
            employees. Traditions is committed           because the socialization empowers and encourages
              to hire and retain people who:             them to maintain or regain their zest for life.

             > > Get to know residents and their
              loved ones on a personal level.            CHOICES
          > > Care about the needs of others and         Residents must have the ability to make choices
              genuinely try to meet those needs.         regarding their daily life to maximize a sense of

            > > Truly like people and interacting        self-worth. We will encourage and empower residents
                      positively with them.              to make their own choices whenever possible.

                    CORE VALUES                          SERVICE
            We believe resident quality of life is       Residents in our communities deserve the highest level
            maximized when we promote the                of customer service. This kind of service results from
                 values listed to the right:
                                                         knowing them personally, anticipating their needs,
                                                         then exceeding their expectations.

                                                         When we practice our Core Values, a culture of
                                                         genuine, loving care comes naturally.
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